Tag: media coverage
-
‘Frontlist’ Interview: How is Business Storytelling different?
Interview with Jyoti Guptara, Author of “Business Storytelling From Hype To Hack” Frontlist: How is business storytelling different from typical storytelling? Jyoti: Business Storytelling simply means using stories to accomplish business goals. Sometimes it looks like telling an actual story, usually between thirty seconds and two minutes. At other times, it’s more about applying narrative principles to…
-
Media coverage of Business Storytelling from Hype to Hack
In its last August 2022 edition, Business World featured my Business Storytelling from Hype to Hack favorably in its ‘lead review’. Thank you for the kind words, Meha Mathur! Several other publications have featured the book recently. Frontlist ran a nice interview with me, which got some attention on social media: Thank you for the…
