Strategy is Story

Ask any fellow-executive what your company’s strategy is. Research shows that even your top leaders may not know.

Is it any wonder that 95 percent of employees don’t understand their company’s strategy?

That 90 percent of businesses fail to meet their strategic targets?

Could this be because most companies don’t storify their strategy?

Storytelling takes strategy to a higher league.

Companies, small and big, find me helpful for storifying their strategy.

I can contribute to specific aspects or phases … or I can contribute to the entire cycle from aspiration / need / initial impulse to achieving actual results.

Companies that don’t have a clearly articulated story don’t have a clear and well thought-out strategy.
The company story is the company strategy.

Ben Horowitz, top venture capitalist

It is the frontline that produces the bottom line. Therefore, so far as strategy is concerned, what matters is whether that line has:

Rational and emotional buy-in

Most organisations fail to implement their strategy because employees either aren’t motivated to implement the strategy or don’t even understand it.

This means they may be ignoring or even unintentionally working against the goals of leadership.

But if leaders storify the strategy, it can make immediate sense and engage employees emotionally.

I help leaders to storify strategy in order to align the whole organisation and ensure that strategy is successfully implemented:

• Create the clarity that brings camaraderie
• Pre-empt objections
• Overcome resistance to change

Change the workforce from giving you external compliance with internal indifference into a community that enthusiastically helps achieve the vision.