Jyoti’s business storytelling blog
Brand Stories | Story-Selling | Leadership Storytelling
I started this blog in June 2022 for the release of the International Edition of my book, Business Storytelling from Hype to Hack. The blog gives storytelling tips, best practices, and case studies to make you a more effective leader and communicator. Please check back often! You can also follow me on LinkedIn, where this blog is syndicated. I’d love to continue the conversation with you there!
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Why You DON’T use Business Storytelling
I admit it took me a few years to catch on. I’d have high-energy storytelling coaching sessions. They’d say they grasped how important it was to tell stories in business. But they didn’t do it. Now, I pride myself on being a tolerable teacher, but after seeing client after client fail to put storytelling into…
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‘Frontlist’ Interview: How is Business Storytelling different?
Interview with Jyoti Guptara, Author of “Business Storytelling From Hype To Hack” Frontlist: How is business storytelling different from typical storytelling? Jyoti: Business Storytelling simply means using stories to accomplish business goals. Sometimes it looks like telling an actual story, usually between thirty seconds and two minutes. At other times, it’s more about applying narrative principles to…
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Media coverage of Business Storytelling from Hype to Hack
In its last August 2022 edition, Business World featured my Business Storytelling from Hype to Hack favorably in its ‘lead review’. Thank you for the kind words, Meha Mathur! Several other publications have featured the book recently. Frontlist ran a nice interview with me, which got some attention on social media: Thank you for the…
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My piece in Pravasi Indians mag: business hack Storytelling for Development
Storytelling is Jugaad for Development – a Business Hack Developing countries such as India can fast-track progress by embracing Storytelling, argues business storytelling expert. The first time I visited India, aged six, I remember being fascinated by the make-shift contraptions street vendors engineered to make their lives easier. (Washing machine-mixed lassi, anyone?) My father explained…
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Involving Investors in your Pitch with the right Story
Every startup Founder’s dream Jerry Kaplan, 29, started to fidget. He was standing outside the conference room at the most prestigious venture capital firm in Silicon Valley, Kleiner Perkins, sure he was going to blow it. Kaplan had thought this was going to be an informal get-together. But inside, the partners were grilling another entrepreneur…
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Collaboration over Competition
Looks like a competitor has taken notice of my book… first 1 star review! Yay! Wait. Yay?! Why celebrate? I don’t check reviews often but after 1.5 years of having only 4 and 5 star ratings on Amazon – an AVERAGE of 5 stars – I suddenly notice the average has dropped to “only” 4.5…
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Creativity in Education talk at Teacher conference
Last weekend, I spoke and taught at the Pädagogische Hochschule St. Gallen (PHSG). The teacher training conference was under the heading “Creativity – Learning for Tomorrow”. Here’s a short writeup by someone else: The topic was introduced with a skit illustrating the importance of innovation in education. As an example of discovering creative talent at schools, the…
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The artist’s approach to saving the world
Hi, Story: Fiction as a tool for lateral thinking GCSP Director Ambassador Christian Dussey believes in learning from history — the obvious intersection between International Relations and story. As Churchill put it, “The farther back you can look, the farther forward you are likely to see.” So how about using fiction as a means of…
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Earning liberty, enabling human security
Does putting rights before responsibilities pose an impediment to development as well as a grass-roots danger? Jyoti Guptara, GCSP’s novelist-in-residence, examines the disconnect between rights rhetoric at an international level and the way people perceive and interpret them, and argues that culture is king when it comes to human security. Inscribed over an arched entrance…
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Essay in Wasafiri mag
For its 30th anniversary edition, Wasafiri commissioned a piece on my creative influences. Published quarterly, Wasafiri is Britain’s premier magazine for international contemporary writing. Thanks for the kind invitation to contribute! I hope you enjoy the essay, “Quest for Immortality”, which you can read here. Cheers, Jyoti
