Your Premier History Marketing Agency in Switzerland

Discover the Power of Your Legacy with Swiss History Marketing

You have a vision for your brand that sets you apart in the market—a desire to connect deeply with your audience, creating a brand experience that’s not just seen but felt.

In a world brimming with transient marketing trends and fleeting consumer attention, the main obstacle is establishing a lasting presence. How do you ensure your brand isn’t just another name but a story that’s remembered and cherished? Enter history marketing.

History Marketing: Leverage Your Heritage

Your brand’s heritage is an invaluable asset that sets you apart in a crowded marketplace. Our history marketing strategies are designed to bring your unique legacy to the forefront, showcasing your enduring values and decades of excellence. By authentically integrating your historical milestones into your marketing efforts, we help you honor your past – and reinforce your reputation.

What is history marketing?

“History marketing” refers to a company leveraging its history and heritage to strengthen its brand, reputation, and growth.

History marketing is the strategic use your brand’s historical assets to differentiate itself in the market and deepen customer engagement. It involves identifying, curating, and leveraging your brand’s milestones, traditions, and legacy narratives. Whether it’s through captivating storytelling, memorable branding elements, or engaging heritage experiences, history marketing is a dynamic approach that brings your brand’s backstory to life and enhances its present and future appeal.

Unlock Your Brand’s Strategic Asset – from archive to activation

Every brand has a unique history. This heritage is a strategic asset, but a lot of organisations struggle to talk about their past successes without sounding pompous.

Our expertise lies in transforming your rich heritage into a compelling story that captivates, engages, and builds a deeper connection with your audience.

“You don’t leave capital sitting idly in a bank account. Do you have stories sitting idly in a vault? Put them to work!“
—Jyoti Guptara, author of Business Storytelling from Hype to Hack

Your history marketing partner

Guptara Strategy & Story is a boutique agency that gives you attention as personal as your brand. The Swiss history marketing agency Guptara Strategy & Story operates in Switzerland and globally.

Our managing director, Jyoti Guptara, is a bestselling author and globally recognised business storytelling expert. Having worked with multiple agencies, Jyoti now offers history marketing services as a one-stop shop for your business storytelling and marketing needs.

Top history marketing assets

From in-depth historical research to engaging narratives and immersive brand experiences, we activate your history, turning it into a potent tool that drives brand recognition, customer loyalty, and competitive advantage.

• Company histories (from pamphlet to full biography)
• Founder stories
• Image videos, media and social media campaigns
• Tours and displays
• Brand gamification in mixed / augmented virtual reality

One of our history marketing clients, Joya Shoes, was inspired to co-author a book with Jyoti – which ended up hitting the Swiss bestseller list.

Their partner company, kybun, hired us to help create a museum experience in Sennweld.

Your heritage is your oldest and most valuable employee. Is yours asleep in the past, or building the future with you?

Don’t let your brand’s history sit idle in archives. Let’s put it to work.