Got your supplies for 2025? Connection is your superpower.

Connecting to people.

Connecting people to people.

People to ideas.

We’ve got everything else.

But before we can connect an audience to our message, they often need to connect with us first. I call this principle ‘messenger before message‘.

Western audiences struggle to remember or even pronounce my name.

I help them connect by saying my mother is from the UK and “Joe” is a very British name.

👑 What do Brits do?

We drink tea.

🍵 Where does the tea come from?

India – like my dad.

Joe + Tea = Jyoti

Now people know several things about me: Not just how to say my name, but that I’m British and Indian. 🥳

There’s also a visual cue, important for recall . . .

Whenever people see TEA, hopefully they will think of ME!

👓 Do you have your intellectual supplies for 2025?

Are you prepared to connect your most important ideas to your most important audiences?

To start with, how do you help people connect to you?

Story is the shortcut to connection.

To your story in 2025!