Category: Storytelling Tips & Mindset
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Connection is Your Superpower in 2025
Got your supplies for 2025? Connection is your superpower. Connecting to people. Connecting people to people. People to ideas. We’ve got everything else. But before we can connect an audience to our message, they often need to connect with us first. I call this principle ‘messenger before message‘. Western audiences struggle to remember or even…
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Creating “Mutual Value” at Oxford Saïd Business School
Storytelling for Purpose and Profit at Oxford Yesterday I had the honour of teaching another module for Mutual Value Labs at Oxford Saïd Business School. My session was titled “Storytelling for Purpose, Persuasion and Profit”. Mutual Value Labs helps organisations by Putting Purpose into Practice (the title of the book on the subject edited by…
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Lessons from the Head of Intelligence
Candid interview in NZZ with the Head of Swiss Intelligence, Christian Dussey. A brilliant man, Ambassador Dussey kindly hosted me as a Fellow at the Geneva Centre for Security Policy and as the Centre’s first Novelist-in-Residence. Also, he’s a great storyteller from whom I learned a lot… Allow me to reminisce and reflect on the…
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Why You DON’T use Business Storytelling
I admit it took me a few years to catch on. I’d have high-energy storytelling coaching sessions. They’d say they grasped how important it was to tell stories in business. But they didn’t do it. Now, I pride myself on being a tolerable teacher, but after seeing client after client fail to put storytelling into…
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‘Frontlist’ Interview: How is Business Storytelling different?
Interview with Jyoti Guptara, Author of “Business Storytelling From Hype To Hack” Frontlist: How is business storytelling different from typical storytelling? Jyoti: Business Storytelling simply means using stories to accomplish business goals. Sometimes it looks like telling an actual story, usually between thirty seconds and two minutes. At other times, it’s more about applying narrative principles to…
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The artist’s approach to saving the world
Hi, Story: Fiction as a tool for lateral thinking GCSP Director Ambassador Christian Dussey believes in learning from history — the obvious intersection between International Relations and story. As Churchill put it, “The farther back you can look, the farther forward you are likely to see.” So how about using fiction as a means of…
