Category: News
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Creating “Mutual Value” at Oxford Saïd Business School
Storytelling for Purpose and Profit at Oxford Yesterday I had the honour of teaching another module for Mutual Value Labs at Oxford Saïd Business School. My session was titled “Storytelling for Purpose, Persuasion and Profit”. Mutual Value Labs helps organisations by Putting Purpose into Practice (the title of the book on the subject edited by…
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Why Doomsday Matters (AI Narratives)
Narratives around AI have gone mainly in one direction: Doomsday. Fear sells, even though AGI / ASI technology is impossibly far off. Why then do doomsday narratives still matter now? Watch the talk on the power of storytelling and narratives on AI scenarios here: We have to talk about how we talk about AI. Is…
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Storytelling at Universities | Which is best?
The Power of Storytelling in Modern Education and Business Some great universities and business schools are starting to understand the power of storytelling, and have hired me to teach Storytelling or to help storify a program. Many institutions now pay lip-service to stories – but struggle to include more than half a day on the…
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New leadership storytelling partnership
Leadership storytelling is increasingly important for today’s leaders. People are surprised to hear how I entered the field. From Fantasy Novelist to Leadership Storytelling Expert How did an “escapist” fantasy novelist like me transition into training leaders in storytelling? It was not a gentle or gradual development, but rather a surprising journey that transformed my…
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Fortune’s Favor named a Best Truly Independent Book of 2022
The Independent Fiction Alliance (IFA) chose our thriller, Fortune’s Favor, as one of 75 books – “The Best Truly Independent Books of 2022”. Chosen from among independently published books, as opposed to Big 5 publishers. Thank you, IFA, and congratulations to our fellow winners!
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Times of India on my Business Storytelling book
With the business environment more unpredictable and business more competitive than ever, you need an edge. Fortunately, the change with the biggest impact on performance is free: telling business stories. Communication barriers lead to a delay or failure to complete projects (44%), to low morale (31%), and missed performance goals (25%). Storytelling ‘hacks through’ communications…
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‘Frontlist’ Interview: How is Business Storytelling different?
Interview with Jyoti Guptara, Author of “Business Storytelling From Hype To Hack” Frontlist: How is business storytelling different from typical storytelling? Jyoti: Business Storytelling simply means using stories to accomplish business goals. Sometimes it looks like telling an actual story, usually between thirty seconds and two minutes. At other times, it’s more about applying narrative principles to…
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Media coverage of Business Storytelling from Hype to Hack
In its last August 2022 edition, Business World featured my Business Storytelling from Hype to Hack favorably in its ‘lead review’. Thank you for the kind words, Meha Mathur! Several other publications have featured the book recently. Frontlist ran a nice interview with me, which got some attention on social media: Thank you for the…
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My piece in Pravasi Indians mag: business hack Storytelling for Development
Storytelling is Jugaad for Development – a Business Hack Developing countries such as India can fast-track progress by embracing Storytelling, argues business storytelling expert. The first time I visited India, aged six, I remember being fascinated by the make-shift contraptions street vendors engineered to make their lives easier. (Washing machine-mixed lassi, anyone?) My father explained…
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Collaboration over Competition
Looks like a competitor has taken notice of my book… first 1 star review! Yay! Wait. Yay?! Why celebrate? I don’t check reviews often but after 1.5 years of having only 4 and 5 star ratings on Amazon – an AVERAGE of 5 stars – I suddenly notice the average has dropped to “only” 4.5…
