Category: Leadership Storytelling
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Tell the Story Behind the Idea: Business Storytelling Examples from Oxford
Why You Need the Story Behind Your Idea Business storytelling examples from Oxford Saïd “Don’t just explain your experiment. Tell the story that earns you the green light.” That was our encouragement to participants in the final module of the Mutual Value course at Oxford Saïd Business School. The final module invites what might be…
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Storytelling in Leadership: A Superpower in the Age of AI
I recently had the pleasure of joining Nadia V. Gil on her Leadership, Strategy + AI podcast to explore a topic that sits at the heart of my work: how storytelling in leadership is not just still relevant—but more essential than ever. 🎧 Listen on Spotify📺 Watch on YouTube Why Storytelling in Leadership Still Wins…
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Nespresso, Strategy & Story. What Else?
Nespresso, Strategy & Story. What Else? “If there’s a bad headline, George Clooney is the first to call us.” That’s what Nespresso CEO Philipp Navratil said when I asked him how they communicate their sustainability efforts and the role of their brand ambassador. George Clooney: More Than a Face Clooney isn’t just a figurehead.He visits…
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Why Most Presentations Fail — the Real Problem
Why Most Presentations Fail — And How to Fix the Real Problem Most corporate presentations fail. Not because the content is bad. Not because the speaker isn’t smart or prepared. But because the speaker hasn’t won the inner game. We tend to obsess over delivery: voice, gestures, slides. And sure, those matter. But they’re not…
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Storytelling: the Most Powerful Tool in Business Communication
Why Storytelling Is the Most Powerful Tool in Business Communication. Last week, I was invited to give a keynote in Aarau to 150 communication leaders from across Switzerland. The topic:Why storytelling is no longer a nice-to-have — but a strategic advantage in business communication. We explored something that most teams are struggling with:How do you…
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New book: 10 Ways to Invest (not mine-but…)
The Power of Storytelling behind the scenes Is storytelling always about the stage? The spotlight? The front cover? Or are there times when storytelling behind the scenes might actually get you further? When a Book Changed My View of My Dad 𝗜 𝘄𝗮𝘀 13, 𝗯𝗼𝗿𝗲𝗱 𝗼𝘂𝘁 𝗼𝗳 𝗺𝘆 𝗺𝗶𝗻𝗱…until my dad casually flipped open a…
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Stories Change Lives | A Storytelling Coach Moment
After hundreds of Storytelling Events As a business storytelling coach, keynote speaker and trainer, I’m used to moments of engagement. But the truth is — we rarely see the long-term impact of what we do. How next gen Leadership Development really happens 𝗬𝗼𝘂 𝗻𝗲𝘃𝗲𝗿 𝗸𝗻𝗼𝘄 𝘄𝗵𝗼’𝘀 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴.Or how a single school visit might change a…
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You Need a Storytelling Strategy – Not Just a Story
You Need a Story Strategy, Not Just a Story Most professionals approach storytelling as a one-off. Something you pull out for a pitch, a keynote, or a branding moment. A nice-to-have. But after years of working with leaders, teams, and multinational organizations, I discovered something critical: They didn’t just need a better story… They needed…
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Strategy Under Fire: How to Build Coherence in Strategic Chaos
The ICRC (Red Cross) doesn’t run all its strategy processes all the time. Some are activated only when specific needs arise. Design strategy that survives complex environments: a HSG case study reveals how to work without a master plan. ⚡ STORY SUMMARY: STRATEGY UNDER FIRE Business strategy was borrowed from war, yet today’s strategy models…
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Storytelling for Startup Investor Pitch
This week I was invited to run a Storytelling workshop for Startup Investor Pitches. Some investors hear up to two thousand pitches. In one year. That breaks down to a dozen or more on the same day. Why are some investor pitches memorable and others are quickly forgotten? Startup founders are usually well prepared with…
