Praise for Business Storytelling
from Hype to Hack

(One of the books…) I kept returning to that look to the future and ask: How can we all work together to make it better?
— Doug McMillon, CEO of Walmart on LinkedIn

Read this lively, lucid and persuasive book to learn why a telling story is a far more powerful way to persuade people than a power point.
— Gurcharan Das, former CEO of Procter & Gamble, India

As an avid reader of many business books, I can say that this is a unique book that cuts to the core. Pragmatic advice that can be applied to almost every sphere of human activity.
— Anastasia Kalinina, Head of Eurasia, World Economic Forum

Compelling content, rendered engaging and accessible by well-chosen examples.
— Dr. Günter Müller-Stewens, Professor of Management, University of St. Gallen (HSG)

I could not put the book down! Business schools need to engage more fully with this material.
— Prof. Uma Gunasilan, Assoc. Dean of Research, Hult International Business School

This book reminds us that storytelling is the deepest way to more influence. I absolutely loved reading it and can recommend this book for leaders and aspiring leaders who want to influence the future. The world needs more ethical leaders with the gift of storytelling.
— Asheesh Advani, CEO of Junior Achievement Worldwide

Nails it.  This book tackles a trendy new subject with experience and intelligence, and the writing is powerful, concise and inspiring.  There is a real need.   It can help everyone from CEOs in business and non-profits dealing with strategy, to individual contributors.  In a world emptied by division as well as relational loneliness but overflowing with data and noise, great storytelling is often the missing link that keeps us disconnected from meaning, mission, strategy and stakeholder commitment.  Guptara inspires us to rethink how authentic storytelling can enhance our influence as formal and informal leaders.  It then goes to work showing how to make storytelling into a powerful relationship resource.
— Robert E. Hall, author This Land of Strangers: The Relationship Crisis That Imperils Home, Work, Politics and Faith; serial entrepreneur and ‘recovering CEO’, USA

This book is a gem. The writer’s use of his personal stories to teach what he preaches makes it highly readable; it evokes empathy and leaves the reader with precious ideas which click and stick. The many practical tips and hacks bring the art of story telling within reach of anyone, even outside of the targeted business audience.
— Janet Lim, Advisory Board member at the Institute for Societal Leadership and Fellow of the School of Social Sciences at Singapore Management University. Frm Assistant High Commissioner, UNHCR

A must-read. Storytelling is critical for making better sense of complex matters and can help, in particular, to come up with a clear strategic vision.

— Prof. Dr. Peter Lorange, honorary President of International Institute for Management Development (IMD)

Unlocking the secrets to business storytelling will take your business on a tremendous growth journey. Jyoti Guptara guides his reader through the art of crafting and delivering a business’s core values and offers through storytelling. With new media dominating the marketplace, Guptara provides practical guidance on how to navigate through the noise. With insights for new and seasoned entrepreneurs, Business Storytelling from Hype to Hack presents the fundamentals for advancement and optimization of your organisation’s story, for more personal and business success.
— Jake Fichman, CEO of Goldfish Marketing Inc. & Media Advisor to the Government Press Office, Israel 

“Packed with practical advice, this concise, highly readable book walks its talk in telling its story. Jyoti Guptara’s guide is not just for the business domain … can be practiced to great advantage by people of any age, involved in any endeavor.”
— Alexander Fleming, M.D., Founder and Chairman of Kinexum, a firm that has helped over 400 life science companies. He founded the Kitalys Institute and coined the word ‘Metabesity’ to catalyze ways of preventing major chronic diseases and slowing the aging process.

This concise little book will make your stories more compelling and effective. It takes years of discovery to learn what this wise book teaches. I recommend you read it before your next speech, presentation, team strategy session, or social media post.
— Adriane Berg, Emmy-winning broadcaster

Jyoti Guptara is uniquely positioned to provide a solid business consultancy and strong story-based vision. He shows a remarkable ability to combine creative writing and story-telling with the requirements of executive-level success.  Superb writing … The concepts are broken down into clear elements that can be easily absorbed and applied.
— Davis Bunn, mega-bestselling author with sales over 8 million books. Former international business consultant. Writer in Residence, Regent’s Park College, University of Oxford, UK

How do you get heard or noticed in an age of information overload and low attention span or engage effectively with your customers and employees? This book answers these questions and more.  Jyoti Guptara beautifully blends the art of storytelling within a business context and shows how you can effectively influence your audience by connecting with them at the level of both heart and mind, leading to a lasting impact. The insights, applications and tools provided in this book can help any leader, be it in communicating a strategic vision, in promoting your products or in creating a positive engagement within your team.
— Suresh Theodore, Head of Global Sales, ABB Power Grids

As a business leader, I was always aware of the lack of humanity at work, even though we know business runs through relationships. In your quest to be an authentic leader and truly influence others, story-telling will ease the challenge of getting people behind you and your organization. This is a must-read for those business leaders who want to make a difference.
— Flooris van der Walt, author Attentive Leadership, former VP Global HR Business Processes at LafargeHolcim

Guptara’s compelling book gives the simple steps we all need to take to open people’s eyes, touch their hearts, and move them to action.
— Patrick Dixon, Chairman of Global Change Ltd., one of ‘the 20 most influential business thinkers alive’