Have you ever had to write a piece or give a talk and not known where to start? Enter: your own Story Bank!

You stare at the blank page, growing increasingly stressed. In an upcoming meeting, you’ll only have ten minutes to make an impact. The stakes are high. You know you should tell a persuasive story. But is it relevant and short enough?

Don’t you just hate that stuck feeling?

You shouldn’t have to suffer from “writer’s block”. Why? Because you already have a wealth of experiences that make for powerful stories – and therefore a powerful, yet subtle, highlight to any conversation or presentation.

When you’re gone, your story will remain.

But which “keepsake” story will you share?

If you want easy access to your capital, but don’t want to lug it around, you put it in a bank. You can do the same for your stories. Then when it comes to your next meeting or talk, you won’t wonder what to say. You’ll just open your Story Bank (or story repository) and pick the right story to illustrate your point. Boom. That’s why I call stories conversational capital.

Remember that stories shouldn’t be seen as mere introduction or illustration. Your stories are the heart of your content. That’s what your audience will remember most. And whatever else you want to say will arise naturally from your stories and will easily slot into place.

As a professional speaker, I do this all the time.

Easy, right?

Well, the idea is simple, but its success depends on:

• Whether you’re able to remember or identify useful stories
• Whether you can actually find the right one when you need it
• The mindset to keep spotting stories, and the motivation to store and use them

When you’ve experienced the power of a Story Bank, you won’t go back. But there is a learning curve to mastering any new skill. That’s what professional coaches are for, whether in swimming, football, music or business. We are here to help you learn faster and perform better.

As your story coach, I can help you set up your story bank – from identifying the best stories for your various particular goals, to polishing those stories so that they are ready for immediate use whenever you need them. And of course ensuring you are ready to actually use the stories to best effect on key occasions.

Take things to the next level with an Organisational Story Bank

What a story bank does for you personally (save time, streamline communication), it can also do for your entire department or organisation. A shared Story Bank (organisation-wide or leadership-wide) is your best bet to ensure people are implementing your strategy, representing your brand identity, and living your values. Why? Because while information is abstract, stories model behaviour.

Change the Stories, change the Culture.

And as Peter Drucker taught: Culture eats Strategy for Breakfast.

How we’ll build your Story Bank

Who needs this?

• Purpose-driven Founders & Organisations
• Managers, team leaders, business leaders
• Professional speakers and thought leaders
• Royal families and UHNWI who want to leave a legacy